Porto city brand is a brand that tells a story
The independent branding and graphic design studio working from Wales, John&Jane, paid a business visit to a local company at the Invicta, Pixelmatters and were most amazed by the city branding "Porto." and posted it on twitter. Also, it explains how winner brands are made.
The "Porto." brand internationally recognised
In just two years, the brand conceived by designer Eduardo Aires, art director of the White Studio, is internationally recognized and has already received some of the most prestigious design awards worldwide.
Eduardo Aires: a designer's masterclass on city branding - Raconteur
2019年6月19日 · The man to ask is Porto-based Eduardo Aires, a multi-award-winning designer and founder of the boutique design consultancy White Studio. In June 2014, he won a three-agency race to create a new identity for this riverine city famous for its eponymous port wines.
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En images : la nouvelle (et élégante) identité visuelle de Porto
2014年10月30日 · Nous croyons que la communication visuelle peut dépasser l’esthétique de l’image de marque, et contribuer à créer le dialogue, agissant comme un médiateur entre une ville et ses habitants. Loin des...
‘Porto.’ city brand. Source Porto. Identity Book retrieved from ...
This study discusses residents’ involvement in the co-creation of a city brand, their perceptions about brand identity and authenticity and the fit with their sense of place. The city of Porto,...
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