Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio) [4] is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture.
Since its founding in 1960, Sanrio has applied our philosophy to all that we do, including the planning and sale of gifts and greeting cards, the editing and printing of publications and the Strawberry Newspaper, and our theme park business.
Company Profile. Company Name. Sanrio Company, Ltd. Established. August 10, 1960. Capital. 10.26 billion yen (as of January. 17, 2024) Consolidated Net Sales.
Company name changed to Sanrio Company, Ltd. Headquarters relocated to Nishi-Gotanda, Shinagawa-ku, Tokyo. 1973. Opened the first restaurant, Sanrio Salon, in the Gotanda TOC Building in Tokyo. 1973.
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What kind of Company is Sanrio? Inspired by our vision of "One World, Connecting Smiles.", we aim to achieve our corporate philosophy of Minna Nakayoku (Getting Along Together) by creating smiles for each person at a time and spreading the circle of happiness even further afield.