RAIN News
5 天之前 · The firehose of podcast advertising research brings a new deck from AnalyticsIQ, an Atlanta-based research consultancy. The study is titled Podcast Listening Behaviors, and takes its data from Pew Research Center, Forbes, and the IAB.The report’s thesis hangs on two basic facts: Podcasts have grown in popularity, and that growth is an opportunity for marketers.
About RAIN News
RAIN News lives at the nexus of traditional radio and new media. Informative, insightful, influential, entertaining -- RAIN News is the preeminent source of information and commentary about the future of radio and the emergence of streaming audio. RAIN was started in 1999 by Kurt Hanson, founder of AccuRadio, a…
RAIN Notes: November 20 - RAIN News
6 天之前 · Radio/audio consultancy Jacobs Media has begun preparation of the 2025 edition of Techsurvey, the broadcast industry’s largest participant survey. The survey is open to commercial radio stations in the U.S. and Canada; last year 500 stations and 31,000 listeners participated in …
RAIN Notes: November 4 - RAIN News
2024年11月4日 · We learn today that venerable podcast hosting, analysis, and monetization platform Libsyn has discontinued its monthly CPM trending report. RAIN and many other institutions relied on that clockwork number as one gauge of robustness in the podcast advertising industry. We reached out to Brendan ...
RAIN’s top five posts (plus one) of 2021 - RAIN News
2021年12月29日 · RAIN's most-read articles of 2021. Some news items have import that goes beyond the moment -- so it is that two of our top five were posted in 2020. On another note, hurrah to RAIN's stellar lineup of guest columnists. Two …
RAIN Notes: November 6 - RAIN News
2024年11月6日 · As part of its recurring series of podcast resources and guides, podcast services company The Podglomerate has published a new tutorial. Authored by Morgan Swift, Senior Manager,Marketing & Audience Development, the piece is titled How To Advertise Your Podcast To Grow Listenership. It analyzes the ...
Thought Leaders - RAIN News
2024年10月17日 · by Mark Mulligan. How is stardom calibrated in today’s music market? In his latest guest column, media thought leader Mark Mulligan compares three stars of three eras, putting side-by-side their album sales, Spotify streams (where applicable), concert tickets, and reach by percentage of population.
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RAIN Hotspots - RAIN News
RAIN Hotspots — the five most-read articles of the past week. “Where is the radio in this car” wondered guest columnist Steve Goldstein … bitll and Twitter launched new charts … a tribute to Neil Young … rounding up the best coverage of Apple/Beats …
Metrics & Research - RAIN News
2024年11月19日 · The Podcast Marketing Academy (whose manifesto is HERE) has released results of a study conducted in Q1 this year: Podcast Marketing Trends. The field work interviewed 515 respondents, all of them podcasters.