Hear from our President of dentsu B2B, Rob Gold as he looks ahead to 2030 and explains why connecting modern business is a non-negotiable strategy for 2025. Mimi Turner, Head of the B2B Institute at ...
The fun, gamified CRM campaign allowed users to pick a team to follow and redeem delicious Burger King offers every time their team played a match in the Euros. It continued all the way through to the ...
iProspect’s latest report, Future of Storytelling: Bold Storytelling in the Platform Age, explores today’s new approach to marketing – one that blends creativity with data-driven insights, where ...
Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...
Now in its 15 th year, dentsu’s The Year of Impact | 2025 Media Trends report presents our insights into the trends shaping today’s media landscape - and what these trends mean for brands in 2025 and ...
Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 ...
We admit it – we are obsessed about B2B buyers and what drives them. Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences.
The Superpowers Index, our proprietary annual study, offers insights into B2B buyer needs, derived from 14,000+ global interviews and 25,000+ brand experiences across a number of sectors. We reveal ...