Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

But when you start to approach the upper echelons of the automotive market ... The average is $859 for luxury compact SUVs ...

Of course, changing any aspect of Jaguar's public image after 90 years on a similar trajectory was going to spark knee-jerk ...

Hot on the heels of a rather confusing and bewildering brand relaunch late November, one which incorporated stoic fashion ...

Jaguar has lost its growl - both figuratively and literally. It has done away with its iconic growling cat logo as it embraces an all-electric future. The transition has been anything but smooth. A ...