Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Of course, changing any aspect of Jaguar's public image after 90 years on a similar trajectory was going to spark knee-jerk ...

Hot on the heels of a rather confusing and bewildering brand relaunch late November, one which incorporated stoic fashion ...

JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer ...

When it comes to cock-ups, mismanagement, and hoping for fair winds and following seas, Jaguar is right up there. If you ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

The new Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that is passionate about art.

Jaguar’s first instalment in its three-model battery-electric vehicle lineup will be a large four-door grand-tourer – ...

He gave Jaguar a distinct visual identity that could be tied to its famous Leaper hood ornament while still taking vehicle ...

Jaguar is currently on life support. The once glorious British luxury brand’s image has taken a massive hit, and sales have ...