Second screening may have interactive advantages for content platforms but for advertisers, multiple devices means multiple ...

Brands can reach and engage new audiences with Meta's AI tools.

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

Advertising doesn’t just inform; it subtly molds our choices. In the competitive fast-food sector, standing out through ...

As emerging tech rapidly redefines creativity for a new era, are marketers taking advantage of the new toolbox at their disposal?

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Are you feeling tired of cumbersome steps when creating a brand logo yourself? Optimize an AI tool to lend you a ... The ...

Collaboration is required – between media and creative like never before ... Balsara shared an insightful example from a ...

For example, setting a goal of launching a side ... Dedicate 10 hours per week to build my personal brand, marketing services, and working on client projects. Goal: Land a remote job as a ...

Viral success is rare and cannot be the foundation of a brand-building strategy. The Creative-Media Balance: Where Do We Draw the Line? So, where should we draw the line between creative and media ...

For example, one brand might be focused on driving short-term sales ... Focus on developing a unique and compelling brand identity, leveraging creative marketing tactics, and providing genuine value ...

By combining a user-friendly DAM with customisable brand portals, Frontify enables creatives and marketers to design, organise, and collaborate. This year, Frontify released The Creative Director’s ...