By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

GUANGZHOU, China, Nov. 17, 2024 /PRNewswire/ -- On November 15, Changan LCV held its brand strategy launch event, ...

Besides your value proposition and MVP, your Fintech brand can make a difference to create trust and attract investors and ...

WTR Brand Strategy Summit Europe returns to London in March with a fantastic programme to help you guard brand integrity and ...

For some time Netflix has been losing subscribers and falling out of favour thanks to competitors like Disney+ and Prime ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

What do ascending brands do to stand out against industry incumbents? Vanessa Wallace, Savage x Fenty CMO, and Andrew ...

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

The right approach must consider both of these elements as key to sustainable growth and customer satisfaction.

Along with the revitalized brand, United Way is rolling out a new branding campaign theme, “United is the Way™.” By ...