Blind boxes, these small surprise boxes containing collectible figurines, are enjoying growing success, and Labubu is ...

‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by ...

The small toys offer a sense of excitement and social value, making them a rare bright spot in the country’s spending slump.

POP MART is one of the biggest toy sellers out now. Appealing to the young adult audience, it is famous for its blind boxes. Occasionally, POP MART will release new themed blind boxes (MOLLY, ...