作为电通创意品牌负责人，Chris全面负责电通创意的组织管理，确定卓越创意理念格调的同时带领创意与策略及制作团队一起打造优秀的创意作品。作为电通中国首席创意官，Chris致力于推动电通的变革式创意（Transformative Creativity），传承电通百年文化资产，并 ...

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the ...

Welcome to the second edition of the Gaming Report! The biggest games in the world continue to drive massive, pop-culture-defining moments, while small independent games capture the hearts, minds, and ...

The fun, gamified CRM campaign allowed users to pick a team to follow and redeem delicious Burger King offers every time their team played a match in the Euros. It continued all the way through to the ...

Hear from our President of dentsu B2B, Rob Gold as he looks ahead to 2030 and explains why connecting modern business is a non-negotiable strategy for 2025. Mimi Turner, Head of the B2B Institute at ...

iProspect’s latest report, Future of Storytelling: Bold Storytelling in the Platform Age, explores today’s new approach to marketing – one that blends creativity with data-driven insights, where ...

Since the autumn of last year, we’ve seen brands scurrying to find out what the Metaverse means for them. This has led to a lot of tactical executions. Now the hype is beginning to die down, brands ...

Cui joined Dentsu Inc. in Tokyo in 2004 and then transferred to dentsu Beijing office. His multifaceted career includes Managing Director of the Integrated Marketing Communication Centre, CEO of ...

Dentsu, in collaboration with GWI, the global consumer research company, has unveiled the highly anticipated 2024: State of Gaming Report. This comprehensive analysis of the gaming industry delves ...

To innovate, it’s critical to understand the realities for consumers and brands – both their sentiments today and expectations for tomorrow. That’s why we surveyed 1,900+ marketing leaders across the ...

Tread Lightly, a non-profit organisation committed to educating young people about sustainability, faced a critical challenge: their outdated booking system was hindering their ability to operate ...