GoDaddy was once known for outlandish Super Bowl commercials that sometimes used scantily-clad models. Now the web-services giant is getting ready to return with a promotional message that taps ...

Not only does the halftime show routinely net insane ratings (it gets more eyeballs than any awards show), but with each passing year, Super Bowl commercials — which are essentially as big of a ...

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Kansas City Chiefs game include CeraVe and Baja Blast.

As Americans prep for their viewing parties, we look forward not only to watching the Big Game, but also to the commercials.

Who is predicted to win the Super Bowl in 2025? The Kansas City Chiefs may not have been back to being a top-scoring offense last season, but what’s most encouraging about their chances to ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 13 hours 4 min ago By Mark McKee - 13 hours 9 min ago By E.J. Schultz - 13 hours 18 min ago By Adrianne ...

Follow SB Nation's coverage of Super Bowl 58 on Sunday, Feb. 11 from Allegiant Stadium in Paradise, Nevada.

Which team has the best odds to win Super Bowl 59? The Detroit Lions – one of two non-expansion NFL teams to never play in a Super Bowl. Can the Lions really win their first championship since 1957?

There's been a shift on the Super Bowl oddsboard and a new team has taken over the top spot. The Detroit Lions now have the shortest odds to win the Big Game, moving past Kansas City, who had been ...