The whole pharmaceutical marketing model was built on these founding principles, and delivered ... as shown by Sinan Aral in his great book “The Hype Machine”, why do we still see some ...

Dr. Christopher Phelps Interview. Dr. Christopher Phelps Interview-page2. Dr. Christopher Phelps blends dentistry and entrepreneurship, using ethical influ ...

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CMOs, Marketing Heads, and Directors - both young and old - of leading organisations to understand how they are preparing for ...

I was lucky enough to be invited to contribute a chapter to The Book Every Marker Should Most Definitely Read, alongside a ...

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In this special piece from Samantha N. N. Cross, we explore the traditions of Thanksgiving, and how it became a commercial holiday.

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The author says he’s learned a few things about himself during the process of writing his books.

For his latest book, the French writer Emmanuel Carrère sat in a Parisian courthouse, absorbing grueling testimony about the 2015 massacre at the concert hall and other venues in the city.