In big news today, one of the most legendary brands in the Swiss watch industry, Patek Philippe unveiled its first new collection in 25 years: Cubitus. Most luxury brand release new collections on ...

Patek Philippe is widely considered one of, if not the most prestigious watchmakers on earth. The company also hadn’t released a new line – or collection in watch speak – in over a quarter of a ...

After 25 years, Patek Philippe has released a completely new range of watches. What people thought would be revealed at Watches & Wonders has instead been revealed in Geneva this past week.

Patek Philippe on Thursday unveiled Cubitus, a new collection of elegant sporty timepieces with a square-shaped slim case with rounded corners, and a dial adorned with horizontal relief embossing ...

It’s not every day, or every year, or even every decade that Patek Philippe introduces a new range of watches. But today’s a special day in the watch world, as the Swiss brand has just ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here. It’s a big deal if Patek Philippe releases one of ...

Cue the Huey Lewis, we’ve got news. At a private launch event in Munich, Patek Philippe officially unveiled the Cubitus Collection, the revered watchmaker’s first new model lineup in 25 years.

Patek Philippe’s Cubitus line of watches—its first new collection in 25 years—landed with a splash, but not the kind the brand was expecting. Leaked a few days ahead of today’s launch due ...

Patek Philippe World Time watch in 18-k white gold, $76,590 at London Jewelers. Photo Courtesy of Patek philippe Jet-setters, if you’re crossing the dateline, or simply traveling overnight, you ...

Patek PhilippeTwenty~4 watch in 18-k rose gold with diamonds, $47,610 at London Jewelers, 1988 Northern Blvd., Manhasset, LI Photo by Jeffrey Westbrook; Prop Stylist Miako Katoh A quarter century ...

It used to be said that brands could sell any shaped watch, so long as it was round. To be fair, the traditional circular style continues to outsell every other shape, many-times over. But there is ...