eventually. Photo by Fisher-Price via Getty Images. Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can. According to one report, the studio has ...

Toy manufacturer Mattel said it "deeply regrets" a misprint on the packaging of dolls tied to the movie 'Wicked,' which redirected people to a pornographic website of the same name. https://p.dw ...

The new set isn't the only incarnation of the Batmobile that has received the Lego treatment--far from it. Though some of Lego's Batmobile sets are discontinued--the Batcave Shadow Box ...

When you’re the world’s second largest toy maker in terms of revenue ... printed on the packaging – which is embarrassing for Mattel but great news for those who got their hands on a ...

Wicked stars Cynthia Erivo, left, and Ariana Grande arrive at the premiere of the musical film on Nov. 9, 2024, at Dorothy Chandler Pavilion in Los Angeles. Toy giant Mattel says it 'deeply ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Mattel Films has been vocal about its ambitions to turn as many of its old toys into movies as it can. According to one report, the studio has 45 other toy-based movies in the pipeline ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Wicked, Jon M. Chu's long-awaited film version of the beloved musical, has released a ton of merchandise and toys from companies like The Noble Collection, LEGO, and Mattel, but the latter has ...

Toy companies including Mattel and the Lego Group have taken note of these customers known in the industry as “kidults” and increasingly are making toys with them in mind. Mattel has tapped ...

Something wicked this way comes on the packaging of Mattel‘s “Wicked” dolls. There’s a website listed on the toy box, but instead of linking to the webpage for the movie adaptation of the ...