Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

Let's take a look at five key trends shaping this next wave: ...

Selecting the most effective marketing channels is crucial for reaching your audience and maximizing ROI. Here’s how to assess and choose the best channels: Crafting a strong marketing strategy ...

Boosting HVAC businesses without the headache — see how through-channel marketing programs can help reach more customers with ...

Video marketing is one of the fastest-growing channels of marketing, and arguably has the most potential today. Video can boost conversions, generate leads, improve ROI, and establish a stronger ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven ...

By harmonizing SEO, PPC, social media, and email marketing, businesses can create a dynamic system that fuels growth. In this ...

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution?

Blip, which was bootstrapped until early 2020, this month closed a $60 million Series C funding round led by SoftBank, with ...

MoEngage has been recognized as a 'Strong Performer' in The Forrester Wave report, highlighting its innovation in cross-channel marketing. The platform supports over 1,350 brands, offering AI-driven ...