Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Whether you're into cars or not, you'll most likely be able to identify a Jaguar: Just spot that emblem of a leaping wild cat ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of luxury car-marker Jaguar has blasted comments that spouted “vile hatred and intolerance” over its rebrand.

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...

A MAJOR car brand has revealed it will be relaunching an iconic motor 18 years after production stopped – leaving eager ...

The Cadillac crest, a familiar emblem in the automotive world, is more than just a logo. Its design, inspired by the coat of ...

Join us for a cuppa in Miami on 2nd December?” Replying to another user who questioned where the cars were, the company said: ...

Volvo invited us to test-drive the revised XC90 and experience its new and improved “electrified” functionality. Here’s how it went.

For global markets, the BMW 2 Series will come in four broad versions - BMW 220, m235 xDrive, 218d and 220d. For our quick ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...