Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Leading advertising experts caution that brands can be destroyed almost overnight. With its latest campaign, Jaguar, once a ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

But when you start to approach the upper echelons of the automotive market ... The average is $859 for luxury compact SUVs ...

Of course, changing any aspect of Jaguar's public image after 90 years on a similar trajectory was going to spark knee-jerk ...

Hot on the heels of a rather confusing and bewildering brand relaunch late November, one which incorporated stoic fashion ...

JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer ...

When it comes to cock-ups, mismanagement, and hoping for fair winds and following seas, Jaguar is right up there. If you ...

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...

Jaguar’s first instalment in its three-model battery-electric vehicle lineup will be a large four-door grand-tourer – ...

He gave Jaguar a distinct visual identity that could be tied to its famous Leaper hood ornament while still taking vehicle ...