Naturally, the gaze also shifts to his brand, which is an umbrella organization overlooking the institute and various NGOs established by Senna’s family after his tragic death in 1994. The ...

As a tribute to their former brand ambassador, the company from La Chaux-de-Fonds introduces two special editions, dedicated to Brazilian Formula 1 legend Ayrton Senna. Soon, a Netflix series will ...

Ayrton Senna’s indelible mark on the sport and his association with TAG Heuer transformed both the brand’s identity and the allure of the Carrera. The Brazilian icon was known for his ...

The album’s release coincided with the São Paulo Grand Prix, a poignant nod to Senna’s 1991 victory at this circuit. Developed by Universal Music, Senna Brands, and Bulldozer Network, Senna Driven ...

To commemorate that sombre anniversary and the arrival of a new Netflix series, Senna, premiering in November, Swiss luxury timekeeper TAG Heuer and the Senna Brand combine for a striking TAG Heuer ...

‘Senna' is produced by Gullane and created in partnership with Senna Brands and the driver's family. Pip is the owner and Editor of Entertainment Focus, and the Managing Director of Piñata Medi ...

This timepiece embodies the passion and precision that defined his remarkable journey.” Bianca Senna, CEO of Senna Brand, added: “We are incredibly proud to continue our collaboration with TAG Heuer ...

And Bianca Senna, CEO of the Senna brand, will be "super emotional" as she watches Hamilton delight the Brazilian fans in her uncle's old car. She told Mirror Sport: "Looking at that car back on ...

Lewis Hamilton said driving Ayrton Senna's McLaren MP4/5B at Interlagos was "very emotional" and "the greatest honour of my career." Hamilton, who was made an honorary Brazilian citizen in 2022 ...

And for watch lovers, here is a timepiece to keep your eyes peeled for: the new TAG Heuer Carrera Chronograph Tourbillon x Senna, dedicated to the Formula One icon with whom the watch brand has shared ...