Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped ...

H aving been born into an impressive lineage and surrounded by fashion and beauty Romano Ricci has managed to carve out his ...

A 10-year-old child can recognize up to 1,000 brand logos. But how many trees can this child identify by name? Very few, ...

Wolverine Worldwide is bolstering its leadership team once again with the appointment of industry veteran Mike Maloney as the ...

Miniatures — whether tiny toys or usable items — are appealing to consumers, but why? Collectors — and psychologists — weigh ...

Many business owners make an effort to create a brand for their businesses. A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who ...

As the inevitable uptick in package thefts prepares to plague porches across the country this holiday season, one man hopes ...

Read the latest Behind The Brand news for entrepreneurs and small businesses from Inc. See related articles, photos, videos ...

Celebrity wealth in entertainment and sports extends far beyond performance income alone. Stars like Cardi B, Angel Reese and ...

This adage has been circulating around the market for decades, either formal or informal. It speaks to the value of working for quality so that a product can sell itself without any or much ...

The end goal of a design thinking process is to create a solution that is desirable, feasible and viable. This means that your product should satisfy the needs of a user, be feasible to implement and ...