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毛绒玩具线上下热销,带领“情绪消费”火出圈
毛绒玩具品牌jELLYCAT于1999年在伦敦创立,初始品牌定位是婴幼儿的安抚玩具和入睡玩具,后来发现这种“安抚”的效果在成年人身上也起着重要作用。近年来在全球范围内迅速走红,已然成为成年人的精神抚慰。公司的营收和毛利润自2021年起进一步快速增长,2022年,jELLYCAT营收达到约合13.29亿元人民币,毛利润约合8亿元人民币,同比增长均超过70%。jELLYCAT的火爆与价格实惠与性价比无 ...
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