VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...

LOS ANGELES/NEW YORK — TCL ’s streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 ...

Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights ...

IRVINE, Calif.—Viant Technology said it has expanded its agreement with Disney Advertising that’s focused on making premium ...

WASHINGTON—John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-time in his position as co-founder of ...

Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation, delivery, measurement and optimization for ...

NEW YORK —Vizio’s Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership.

PHILADELPHIA and REDWOOD CITY, Calif.—Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its premium ad inventory programmatically ...

NFL will account for 69% of all national TV spending over the four-day holiday weekend, according to Guideline ...

Shop with Max and Moments are two dynamic solutions that exemplify how Warner Bros. Discovery is accelerating and delivering ...

BIA’s local television advertising forecast— which rolls up linear TV, TV Digital, and connected TV (CTV)/over-the-Top ...

AI-driven real-time software opens new doors in live news and sports production The software enables seamless integration of ...