Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Search Engine Land » PPC » Google Ads relaxes personalization rules for social casino game apps Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.

Adam Heitzman is Co-Founder and Managing Partner of HigherVisibility, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, ...

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Search Engine Land » PPC » Google AdMob launches new controls for high-engagement mobile ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

Learn how consumer habits impact inbound vs. outbound marketing, plus the value of SEO, social media and AI in driving conversions.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also ...

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.