How do you handle creative blocks or moments of doubt in your work? I pause, breathe, and step back. I take a walk, listen to music, or engage in any activity that allows me to completely detach from ...

At TMB, they push boundaries by integrating emerging technologies like predictive analytics and AI to foster deeper connections between brands and their audiences. Furthermore, they are redefining the ...

The insights in this article were contributed by Anne-Laure Malauzat, Management Consultant at Bain & Company. The Gulf Cooperation Council (GCC) region has seen a remarkable evolution in women’s ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

The strongest brands justify charging a premium by being seen as ‘worth it’. More than three quarters (87%) of brands in the ...

Leading integrated marcoms firm headquartered in Abu Dhabi, 9Yards Communications – The Capital’s Agency, has today announced the signing of a co-operation agreement with global B Corp PR agency, Milk ...

IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’, ...

Tashas Group, a globally recognized hospitality company has secured the Best Visual Identity (Global) award for Perlage, the group’s intimate late-night venue in Abu Dhabi.

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

Over the past two decades, the PR industry has witnessed an exponential growth in the UAE. This was said by Virtue PR, the ...

The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing. Influencer Marketing Hub, the leading resource for influencers and marketing ...