Founded in 2014 by Manish and Karan Chowdhary, WOW Skin Science develops personal care and beauty products from natural ingredients The company offers products across categories such as skin ...

The founders of WOW Skin Science forayed into the BPC segment ... decided to wade into uncharted territories — the Indian beauty and personal care (BPC) segment. After a year of research ...

Companies such as Marico, Emami and Bajaj Consumer have launched hair care products containing onion, following the example of direct-to-consumer brands like Mamaearth and Wow Skin Science.

Manish Chowdhary, co-founder, WOW Skin Science shares how he has seen BPC landscape changing in India, how consumers are becoming smarter and what strategies ..