It’s a staple in many household cupboards - and it might bring back childhood memories - but did you know Vimto has ...

Or Vimto Purple, as would be the more accurate description. I’m not sure I could. Moreover, of the friends and acquaintances I know who are facing that decision for real, none of them can either.

In 1997, the company ramped up Vimto’s personality and cheekiness with Purple Ronnie – a ‘spokesman’ who became synonymous ...