Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.

A business aims to satisfy customers’ needs and wants. Businesses operate in the private, public or third sectors of the economy and in the primary, secondary or tertiary sectors of industry.

The Management and Global Business department equips students with the tools, skills and understanding needed to manage and lead businesses in our globally integrated economy. Management is the act of ...

MSc Business Analytics This specialist programme will equip students with the ... On this course, students develop an in-depth understanding of Human Resource Management theory and practice. You will ...

You will start by studying subjects that are central to a career in international business today, including finance and accounting, organisational behaviour and strategic management. In the second ...