A new Greater Victoria tourism study says the sector has rebounded from the downturn due to the pandemic to retain its place as one of the region’s economic foundations. The 4.9 million visitors ...
Victoria can’t afford to rest on its laurels if it wants to maintain its position as a top global destination, according to the man behind a new 10-year master plan for the region’s tourism ...
Ballarat has a new brand position – ‘Brilliantly Unexpected’ – courtesy of Tourism Midwest Victoria and Graffiti. The announcement:Brand experience agency Graffiti has collaborated with Tourism ...
Tourism Midwest Victoria chair John Pandazopoulos said Graffiti got right to the heart of the new brand and what makes Ballarat truly unique. "The activation brought the region’s distinct personality ...
The sports tourism market is a thriving industry, with motorsport, cricket, tennis, FIFA World Cup, UEFA Champions League, Formula 1, NASCAR, marathons, triathlons, adventure races, and various ...