They also embody style, emotion and authority ... We know fonts matter, yet research shows no one font works best for everyone. See for yourself: This story includes three mini-experiments ...

Drawing on the trend for 1930s-style geometric typefaces with some added Scandinavian flavour, Santiago Orozco's distinctive slab serif brings a distinctive 'typewriter' feel to its sans serif ...

His biggest challenge to date has been to "style fonts". That is, to create looks inspired by some of the best known ...