For WNBA Toronto, it all begins with a name and logo but evolution key to long-term success
WNBA Toronto may be next up to reveal its nickname and logo, but that's only the beginning of building its brand.
The new Professional Women’s Hockey League just pulled off a major branding feat
How the league created six unique team identities in only a few months. When the Professional Women’s Hockey League (PWHL) ...
WATE Knoxville on MSN7d
Smokies announce official name change with new logos, jerseys
The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...
The Globe and Mail8d
PWHL unveils game jerseys with new team names, logos
Each PWHL team operated under its city name, with players wearing jerseys featuring the league’s logo in its inaugural season before names and logos were announced in September. The Toronto ...
The New York Times8d
PWHL unveils new jerseys for all 6 teams ahead of 2024-25 season
The reveal comes almost two months after the league announced names — the Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres — and logos for each ...
2024 NBA Cup courts: Take a look at every team's unique floor for in-season tournament
In addition to its new name, the NBA Cup has a new look. When the NBA's second annual in-season tournament, formerly known as ...
‘The latest evolution’: PWHL unveils game jerseys with team names, logos
Each PWHL team operated under its city name, with players wearing jerseys featuring the league’s logo in its inaugural season before names and logos were announced last month. The Toronto Sceptres, ...