With the rising popularity of the APT game, Korean Soju (like JINRO soju) has also seen an increase in interest, which is already the preferred choice for the game in Korea. Songs like APT.
K-drama fans are probably already well-aware of the existence of soju, which is Korea's flagship drink of choice -- it's the one that gets poured out of the green bottle in drinking scenes.
However in the past 5 years we have seen a small but significant movement towards a more internationally orientation alcohol culture. Yes, Korean rice wine (Soju) and domestic beer still hold sway in ...
Consumers in Southeast Asia are avid consumers of 'Korean-wave' (K-wave) products but ultimately surf for localised K-products, according to data analytics firm Euromonitor International.