Samsung has taken aim at Apple in its latest ad, pointing out the lack of any foldable iPhone to complete with the Galaxy Z ...

It doesn't use such strong language, but the implication is clear. Samsung's biggest competitor in the smartphone space is ...

Samsung has reignited its rivalry with Apple through a new ad targeting the latter’s absence from the foldable phone market.

Are you a print subscriber? Activate your account. By Ad Age Staff - 5 hours 45 min ago By E.J. Schultz - 5 hours 54 min ago By Ashley Joseph - 6 hours 38 min ago By Brandon Doerrer - 8 hours 50 ...

Another key difference is that to be eligible for Google's Instant play program, games need to be 15 MB or less in size.

Marketing is one of the most important aspects of a tech product’s success. Samsung Mobile knows this and typically employs an aggressive advertising strategy, particularly targeting Apple ...

In June 2022, Samsung had an advertising campaign through Addressable Tv when launching its 'Samsung S21 FE 5G Smartphone" product. The main aim of the campaign is to highlight the product's ...