Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...

She has been a UNICEF ambassador, a special envoy for Japan’s Foreign Ministry and the subject of themed restaurants, cafes, ...

Sanrio is also no longer just about cute characters. If Hello Kitty is Japan's ambassador of cute, then angry red panda Aggressive Retsuko - or Aggretsuko - channels the frustrations of an ...

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

Miniso Gulshan 2 transformed into a whimsical wonderland this Friday as fans flocked to the highly anticipated launch of the Official Miniso x Sanrio's latest product line. For all latest news ...