Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing ...

A new guidebook targeted at women has been launched to promote consumers' rights under the EU's chemicals regulation REACH. The pocket-sized guide, launched on 25 November, was compiled by 'Women ...

In a crowded marketplace, businesses must find creative ways to connect with a broader audience. One of the most powerful ...

Expanding creative approaches with new formats and sizes can improve campaign performance. We found in a study that diversifying creative can generate 9% incremental reach and a 32% increase in ...

Brands can reach and engage new audiences with Meta's AI tools.