It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

the timing and forms of postcard advertising and... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of ...

That figure is very relevant. With a great mailing list, a great offer, and good copy and design, you can predict your postcard marketing profits by adding your own numbers into this equation ...