Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends ...

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...