Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty’s name and image, kicked off the festivities ... of effort into building the brand into what it is today.” ...

"Sanrio has made Hello Kitty one of the most successful licensed brands in the world," he explains. "Every month, 600 new products come onto the market, and 600 old ones are taken off the market." ...

Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty's name and image, kicked off the festivities ... of effort into building the brand into what it is today." ...

And according to Statistia, as of 2021, Hello Kitty also ranks as the world’s second highest-grossing media franchise behind Pokemon, and ahead of U.S. brands ... has paid off, making Sanrio ...

Sanrio, the Japanese entertainment company that holds the rights to Hello Kitty’s name and image, kicked off the festivities ... of effort into building the brand into what it is today.” ...