Jason and Travis Kelce can't restock their "New Heights" hats fast enough after Taylor Swift rocked one at Coachella. "New Heights Hats are BACK IN STOCK!!!" the official "New Heights" account ...

When the couple was spotted together at Coachella this weekend, for instance, Swift sported a green "New Heights" hat in a nod to Kelce's podcast that he shares with his brother, Jason Kelce.

The brand received a huge boost in April, when Travis’ girlfriend, Taylor Swift, wore an Homage “New Heights” hat to Coachella. According to Sandlot, who manufactures hats sold by Homage ...