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Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.

Relevant pre-interview research can have a huge impact on the quality of your case study ... By following these five interview rules, you can start producing powerful marketing case studies that have ...

The judges were impressed with the USF team’s thoroughness, which involved the use of eye-tracking, eye-gaze mapping and ...