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This will set the stage for their group project (gathering and analysing data) as well as the take-home assignment (which will involve numerical problems, case analysis, and analysing data sets).

These techniques will be applied to a series of case studies to reinforce the concepts ... This course focuses on evaluating the performance of Marketing through attribution models. We will implement ...

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. Subscribe To Our Newsletter. Daily search marketing ...

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