This preceded the June 2024 launch of Maison KOSÉ, the first standalone store in the U.S. that showcases KOSÉ Corporation’s portfolio of leading Japanese cosmetics brands. KOSÉ globally ...

Korean skincare had a significant impact on Japan’s cosmetics market, but domestic brands persisted as the undisputed leaders. However, they must continue to innovate and cater to trends ...

Add to that the fact that Japan has the oldest population in the world and it’s clear that this is unlike any other beauty landscape. Beauty brands face the challenge of meeting the needs of an ...

Indians embrace the ‘clean beauty’ trend with natural, organic, green, and allergen-free ingredients. Japanese products emphasize preventive measures instead of fixing damage. Japanese skin ...

Ask a cool guy who makes his cool pants. There’s a good chance they’re made by a Japanese brand you’ve never heard of. Even the phrase “Japanese brand” has become synonymous with ...