Brands and retailers are turning towards influencers as major marketing channels, from Kim Kardashian snapchatting Airbnb accommodations to Cupcakes and Cashmere’s clothing line with Nordstrom ...

That approach has proven to pack a punch. But can you ensure brand safety with influencer marketing? In this article, we'll explore that question and provide practical tips for B2B marketers who want ...

Be thoughtful about how you introduce new products to people who have the power to make or break their success.

marketers can take hint from the following tips: When scouting for influencers for your brand/product/company, go beyond the demographic filters and explore the passion and interests of your ...

According to a report by GroupM Inca, the influencer market size is expected to reach INR 2,200 Cr by 2025 62% of marketers report an increase in sales, higher engagement, and enhanced brand trust ...

Digital marketers and PR professionals know that consumers these days pay less attention to a brand’s message unless it comes from a source they trust. Enter the social media influencer.

shares tips for making influencer marketing work for brands and influencers alike. PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]by Kerry ...