The very first step is to agree on who you are targeting. That means a deep dive into ideal customer profiles (ICP) and personas. Defining your ICPs -– a process involving analysis of existing ...

Customer research is a big deal. On the other hand ... You can create a profile on a whiteboard, on paper, in Google Sheets, or with a professional persona creator tool. Digital profiles are handier ...

That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar, is a made-up character that represents your ideal customer. Although you ...

Personas—profiles that represent your brand's customers—are an indispensable part of a well-designed brand marketing strategy. Product managers, e-commerce specialists, and marketing professionals all ...