How, then, can sports leagues and broadcasters achieve a similar level of global success? In a word: technology. The advent of AI and automation can make it easier for sports brands to popularize ...

Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February ...

Beyond the Scoreboard's Rick Horrow takes a look at the globalization of sports, and says it takes special companies to thrive in this environment.

Your institution does not have access to this book on JSTOR. Try searching on JSTOR for other items related to this book. https://www.jstor.org/stable/j.ctt7rj60.4 ...

The globalization of sports has spurred renewed conversation around the little-understood impact of sports diplomacy. In 2021 ...