Physical cereal toys can still be found on occasion. In 2022, General Mills inserted cereal squad collectibles into specially-marked boxes of Trix, Cinnamon Toast Crunch, Lucky Charms, and more in ...

Cereal giant General Mills is the next target of food activists who are pushing companies to remove artificial ingredients from their products. Vani Hari, known as the Food Babe, has for years ...

Now, they've teamed up with General Mills on something they hope fans will eat up. On an episode of "New Heights" released in ...

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...

General Mills is digging into its vast cereal archives for a major throwback. This December, the maker of Cheerios, Wheaties and Kelce Mix is bringing back Twinkles, a cereal from the 1960s.