Video is a key element of a successful ecommerce marketing plan. It not only boosts average order value (AOV) and improves conversions, but a recent study by Animoto found that four times as many ...

These days, the retail scene is always shifting, making it super tough to grab people's attention in such a crowded market ...

The Rise of Video Content in E-Commerce Video content has transformed the landscape of online shopping, allowing brands to ...

Brands that want to effectively leverage video on e-commerce websites can apply several best practices, according to guidance from e-commerce advertising company Flywheel Digital. More specifically, ...

When the government effectively forced TikTok to shut down its Shop feature, the company quickly struck an unusual deal with ...

Want to create eCommerce Facebook video ads that boost sales like no one’s business? You’ve come to the right place! In this quick, no-nonsense guide, our Head of Media and PPC guru gives you ...

E-commerce players are finding ways to bring the product closer to shoppers via video or live commerce. The Indian live ecommerce market is expected to generate a gross merchandise value of $4-$5 ...