However, the most advanced stage, ‘Data Driven’, where data is fully integrated ... editorial director of D2 Emerge, the parent company of SD Times. “There needs to be an ‘all-in ...
If the desire to be data-driven begins at the top, it frequently cascades down throughout an entire team or company. What a C-level executive cares about is typically important to her direct ...
B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a ...