B2B marketers recognize the need for a data-driven approach to marketing. Fully eight in ten (80% ... 37% do not track the revenue (closed business) generated by campaigns. 29% do not measure ...

Colorbond leads the Vietnamese steel supply industry in terms of product quality and reputation and their ongoing B2B marketing objective is to connect with Vietnam's business leaders who will make ...

65% of B2B sales organizations will embrace data-driven decision-making over intuition-based decision-making, highlighting the pivotal role objectivity plays in managing a business effectively.

Learn how to secure buy-in and budget for data initiatives with Dun & Bradstreet's 'Turning Data into ROI' report. Discover proven strategies, expert insights, and actionable tips to overcome ...

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

“Our goal at Foundcoo is simple: to equip B2B companies with powerful, data-driven strategies that help them connect with the ...

B2B FinTech solutions are reshaping the way companies manage their finances. Financial technology (FinTech) is no longer just ...