I see it play out all the time in my line of work, where winning new business comes down to the little things—leveraging the right contacts at the right time. For example, this might mean making a ...

From hosting virtual conferences to repurposing exhibition stands as cow shelters, brands can find ways to make their events more sustainable. Continue Reading ...

Customer-centric focus is essential. B2B success depends on prioritizing customer relationships and long-term value creation.

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These ...

CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

It’s about changing brand methods, implementing new strategies ... Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer throughout their relationship.

Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) software is a powerful tool any business can use to manage business leads, guide a customer ...

Additionally, many Customer Relationship Management (CRM) platforms are now increasingly built into contact management software - in fact, some of the best CRM software is directly marketed as ...

Mayor Koch's self-examination offers a valuable lesson for all leaders, not merely in politics, but in all walks of life, particularly so, in customer-centric organizations. The four space shuttles ...

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...