Stephen Curry, guard of the Golden State Warriors, signed a major endorsement deal with Under Armour. Under Armour released their second version of Steph's signature basketball shoe, the Curry Two ...

When NBA MVP Steph Curry debuted his new ... As we said at the time, the shoes are supposed to be boring. That's really what people want, according to Under Armour's vice president for sports ...

Just in time for the best seasons of the year, basketball star Stephen Curry has released the newest pair of sneakers in his line of basketball shoes with Under Armour. The footwear is the 12th ...

Stephen Curry's sneaker legacy with Under Armour enters a new chapter with the release of his 12th shoe with the brand — The ...

After Under Armour C.E.O. Kevin Plank announced ... That’s why it seems Stephen Curry has just stepped into Kobe Bryant’s ...

UNDER Armour’s Curry Brand broke cover on NBA ... “The biggest difference for me is the Flow technology of the Curry shoes. The foam inside, as you can see, the sole with the foam has extra ...

Following his gold medal run with Team USA, Steph Curry went on an international tour to build hype around his brand with Under Armour. As the former MVP gears up for another NBA season ...

Morgan Stanley is bearish on Under Armour ... even its non-Curry styles have grown ata super-high rate. The growth could be a result of UA taking share by underpricing its shoes.

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight. Nike misjudged Curry's potential, leading him to sign with Under Armour ...