Coke’s logo is iconic. The brand just demolished it in a new ad Coke crushed its logo to encourage recycling, but the company's efforts to reduce plastic pollution are still falling flat.

Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Logos for university groups—also known as logo signature extensions or unit-specific lockups—follow a standardized and consistent visual hierarchy that supports the University of Colorado brand while ...

The following scenarios define the accepted school-spirit uses of the “Ralphie” logo. Note: As with all university logos, the “Ralphie” logo may not be modified or redesigned in any way. Club sports ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...